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Cx Study: Smart Speakers Make Passive Listeners

A new study by Cx PhD Fellow Longqi Yang explores the broader implications of how content will be discovered as smart speakers grow more widespread. Yang and his co-authors investigated how information consumption differed between people who get their news or content choices listed visually, and those who heard them read aloud by a smart speaker.

The authors found that the people who received their options via text explored more and consumed content faster than those who got them via audio. Readers also did more skimming and browsing than listeners did, going beyond the top-rated options.

So what does this mean for smart speaker interface design? The researchers recommend that smart speakers offer diverse, personalized, and frequently changed content. This gives users a wider range of information, even if they choose from the first few items.

You can read the full paper here, and find out more about the research at the Cornell Chronicle.


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